# Pegasus 42

A project by TOAD, a global creative agency.

Rachel worked as embedded creative director with Nike Run to build the brand world for Pegasus 42, Nike’s innovative road runner. Full Horsepower celebrates both the power unlocked by Pegasus’s full-length Air Zoom and the unbridled energy of hitting the road for a run.

## Credits

### TOAD

- Freelance Creative Director Partner: Rachel Mason

### Nike Leadership

- Sr Brand Director: Annika Weickenmeier
- Brand Director: Courtney Vermaas
- Experiences Director: Johnny Martinez
- Digital Brand Manager: Chad Finnesand
- Visual Merchandise Manager: Jess Puzio

### Nike Creative

- Sr Creative Director: Tricia Chamberlain
- Art Directors: Gunnar Harrison, Miles Johnson
- Narrative: Grant Smith
- Production Director: Emma Otsuka
- Producer: Avida Jackson
- Production: Becca Gill

### Movement Direction

- Movement Director: Traci Copeland

### Stand-ins

- Ethan Stand-in: Ryan Sung
- Athing Stand-in: Sarah Ajayi

### Campaign Photography

- Photographer: David Black
- Lighting Director: Fanny Fragu
- Photo Assistants: Christian “Bummy” Koepenick, Dave Wilwayco, Paul Gilmore
- Digitech: Jules Bates

### Video Production

- DP: Jeff Bierman
- 1st AC: Jefri Meintjes
- 2nd AC: Kate Ruthenbeck
- Gaffer: Tom Pena
- BBE: David Cronin
- Electric: Arin Whitlock
- Key Grip: Justin Lesch
- Best Boy Grip: Aaron Neas
- Grip: Adam Sheedy
- DIT: Scott Beckley
- Cinemoves: Joanne Adalid
- Car Op / Crane Tech: Mike Martinez
- Car Tech / Polaris Tech: Kevin Johnson
- Car Gimbal / Matrix Tech: Doug McCormick

### BTS

- BTS Assistant: Kalman Ocheltree

### SFX

- Pyrotechnics: Simon White
- Stunts Coordinator: George Zamora

### Styling

- Stylist: Rita Zebdi
- Styling Assistants: Kori Tamondong, Stefanie Siers
- Tailor: Irina Tshartaryan

### Glam

- Groomer: Michelle Harvey
- Manicurist: Emi Kudo

### AP Studio

- Executive Producer: Alexis Piqueras
- Producer: Bill Galusha
- Production Managers: Alex Allen, Ben Katzen
- Production Coordinators: Kaitlyn Fitzpatrick, Kirsten Pardo
- Production Assistants: Amir Tillard, Brandon Johnson, Drew Carter, Dylan Greico, Jeung Bok Holmquist, Josh Muwwakkil, Kat Saravia, Lance Williams, Mark Cheche, Oscar Espinoza, Peter Giang, Richard Monteiro
- Location Manager: Drew Stahl
- 1st AD: Charlie Hicks
- 2nd AD: Samantha Kugler

### Vendors

- Catering: Chefs On The Run
- Coffee Cart: Cafablanca
- Horse Wranglers: A Tad Western
- Set Medic: Christian Avila
- King Kong Moho Driver / Vogue Sup: Chris Mortimore
- Smile Production Equipment: Alan Krohn

## Media

- Video: NIKE_PEGASUS_42_VID_16X9_04
- ![NIKE_PEGASUS_42_16X9_03](https://cdn.sanity.io/images/b8o9i2bw/production/f521e8b2aca41728520822dafe7c22aecf1f4e4f-2700x1519.png)
- ![NIKE_PEGASUS_42_16X9_02](https://cdn.sanity.io/images/b8o9i2bw/production/912f9cbf85b224790d16f4d3047fd04592e4b82f-2700x1519.png)
- ![NIKE_PEGASUS_42_16X9_05](https://cdn.sanity.io/images/b8o9i2bw/production/ea00d2ad297941e06cffda9f643a03b293e78420-2700x1519.png)
- ![NIKE_PEGASUS_42_16X9_08](https://cdn.sanity.io/images/b8o9i2bw/production/d10a40381688eaff677f1c4a309d265304b6b019-2700x1519.png)
- ![NIKE_PEGASUS_42_16X9_01](https://cdn.sanity.io/images/b8o9i2bw/production/4baead02b0cf684fc32396783bb53db497f8c933-2700x1519.png)
- ![NIKE_PEGASUS_42_16X9_06](https://cdn.sanity.io/images/b8o9i2bw/production/699e1f5a8fb5d15a67a591d35f365a0874b03fe8-2700x1519.png)
- Video: NIKE_PEGASUS_42_VID_SHORT_16X9_05
- ![NIKE_PEGASUS_42_16X9_09](https://cdn.sanity.io/images/b8o9i2bw/production/556afc6bc84e7d1d7b12346ca948fe8f84a04491-2700x1519.png)
- ![NIKE_PEGASUS_42_16X9_10](https://cdn.sanity.io/images/b8o9i2bw/production/f7e148fb10b1e803a28f181a610418a5072345f3-2700x1519.png)
- ![NIKE_PEGASUS_42_4x5_01](https://cdn.sanity.io/images/b8o9i2bw/production/d080965e98ca58cd4bdae889beeaa1b91fbd9f6c-2160x2700.png)
- Video: NIKE_PEGASUS_42_VID_4X5_01
- ![NIKE_PEGASUS_42_16X9_04](https://cdn.sanity.io/images/b8o9i2bw/production/9252589dfb925c73e8b5eca00e84a510e4c84ee3-2700x1519.png)
- Video: NIKE_PEGASUS_42_VID_16X9_03
- ![NIKE_PEGASUS_42_16X9_11](https://cdn.sanity.io/images/b8o9i2bw/production/841f2c5dc0035952f6857e213fc4d4bb0c43d34f-2700x1519.png)
- ![NIKE_PEGASUS_42_16X9_07](https://cdn.sanity.io/images/b8o9i2bw/production/7a291c7f727a40c0f1191c7e300c41131a88789c-2700x1519.png)
- Video: NIKE_PEGASUS_42_VID_4X5_01_NO_GFX
- Video: NIKE_PEGASUS_42_VID_16X9_03_NO_GFX
- Video: NIKE_PEGASUS_42_VID_16X9_04_NO_GFX
- Video: NIKE_PEGASUS_42_VID_SHORT_16X9_01
- Video: NIKE_PEGASUS_42_VID_SHORT_16X9_02
- Video: NIKE_PEGASUS_42_VID_SHORT_16X9_03
- Video: NIKE_PEGASUS_42_VID_SHORT_16X9_04

Source: [https://www.toad.global/project/pegasus-42-campaign](https://www.toad.global/project/pegasus-42-campaign)