# Pegasus 42 Innovation

A project by TOAD, a global creative agency.

Rachel led innovation storytelling for Nike’s Pegasus 42 campaign, partnering with Global Nike Running to reveal the power of full-length Air Zoom. Through creative direction and design, the campaign made the invisible tangible, using dynamic motion and x-ray imagery to bring the sensation of full horsepower to life.

## Credits

### TOAD

- Creative Director Partner: Rachel Mason

### Nike Running

- Senior Creative Director, Global Running: Tricia Chamberlain
- Director, Global Brand Art Direction & Design, Running: Miles Johnson
- Director of Production, Global Running: Emma Otsuka
- Lead, Running Creative Producer, Global: Mulu Habtemariam
- Brand Creative Production Coordinator: Rebecca Gill
- Lead, Global Brand Narrative & Writing, Running: Grant Smith

### Camera Department

- DP: Tyler Ashlock
- 1st Assistant/DIT: Cameron Briggs
- 2nd Assistant: Sam Ortega
- 1st AC: Gabe Twigg
- DIT: Ben Molyneux

### Production

- Producer: Chris Lawson
- Production Coordinator: Rebecca Miller

### CGI & Creative Development

- Agency Partner: JoyGCI
- Creative Director & Owner: Dean Giffin
- Head of Studio Operations: Krista Sung

### Wardrobe

- Product Stylist: Todd Templeman

## Disciplines

Direction, Strategy, Film, Photography, Branding, Spatial, Experience, Design

## Media

- Video: NIKE_PEGASUS_42_VID_4X5_07
- Video: NIKE_PEGASUS_42_VID_16X9_06
- Video: NIKE_PEGASUS_42_VID_4X5_06
- Video: NIKE_PEGASUS_42_VID_4X5_02
- Video: NIKE_PEGASUS_42_VID_4X5_06_NO_GFX
- Video: NIKE_PEGASUS_42_VID_16X9_06_NO-GFX

Source: [https://www.toad.global/project/nike-pegasus-42-innovation](https://www.toad.global/project/nike-pegasus-42-innovation)