# LD-1000

A project by TOAD, a global creative agency.

As an agency of one, Rachel brought modern sensibility, styling, and striking product to LD-1000 campaign, reasserting Nike's original distance runner as a timeless trendsetter. Designed to make an impression.

## Credits

### TOAD

- Creative Director: Rachel Mason

### NIKE PARTNERS

- Global VP, Digital Creative + Innovation: Bryon Panaia
- Global Sr. Director, Creative Ops at Scale: Kate Thies
- Global Sr. Director, Icon Studios: Ashley DeRosa
- Global Brand Director: Tyler Willingham
- Global Director, Icon Studios : Kim Cronce
- Lead Creative Producer: Matt Ripley

### STILLS

- Photographer: Olivia Malone
- Photo Assistant: Brook Keegan
- Digitech: Sean Deckert
- 2nd AC: Victor Hernandez

### MOTION

- DP: Jonathan Heller
- DIT: Danny Hall
- 1st AD: Leah Rice
- 1st AC: Andrew Goh
- Swing AC: Bicher Barmada
- Best Boy Electric: Manny Gonzalez
- Key Grip: Salvador Velgara
- Grip: Steve Yang
- Gaffer: Pablo Lopez
- Sound Design: Gavin Little

### PRODUCT IMAGERY

- Photographer: David William Baum
- Photo Assistants: Evan Perkins, Ted Menné Heron
- Producer: Lauryn Gerstle
- Product Scans: Rachel Mason

### STYLING & GLAM

- Stylist & Consultant: Brian Paulson
- Styling Assistants: Chris Chidi, Rachel Cocca, Rocky Tate
- Makeup Artist: Setsuko Tate
- Makeup Assistant: Anna Kato
- Hair Stylist: Amber Duarte
- Hair Assistant: Ramdasha Bikceem

### SET DESIGN

- Production Designer: Patience Harding 
- Prop Master: Bradford Schroeder 
- Lead Prop Assistant: Emahn X Ray

### TALENT

- Casting: Mollie Maguire
- Models: Anaiis Scheeres, Asher Chen, Elle Levalle, Muhammed Fadel Lo

### NIKE ICON STUDIOS

- Director, Studio & Digital Operations: Aly Beckett
- Lead Producer: Aleah Jordan
- Production Manager, ICON Studios: Carly Schwartz
- Global Brand Specialist, Sportswear: Kenzy Isnady
- Post Operations Manager: Calvin Chen
- Video Manager: Joel Terry
- Lead Video Editor: Ricardo Javier
- Assistant Video Editor: Zachary Smith
- ICON Production Coordinator: Yukari Becker
- ICON.LA Security Supervisor: Matt Shigemy

## Disciplines

Direction, Branding, Campaign, Photography, Film, Strategy, Design

## Media

- ![NIKE_LD-1000_01](https://cdn.sanity.io/images/b8o9i2bw/production/842b63cf4c91aa3aab412efc7c33292b41f13b3a-2160x2700.png)
- ![NIKE_LD-1000_06](https://cdn.sanity.io/images/b8o9i2bw/production/051b7a95729fe27c74a543be56d0701159cbeb73-2160x2700.png)
- ![NIKE_LD-1000_09](https://cdn.sanity.io/images/b8o9i2bw/production/ff2c33dd5e74faaf235fe12d1a18ee93061706d1-4800x2700.jpg)
- ![NIKE_LD-1000_07](https://cdn.sanity.io/images/b8o9i2bw/production/0e992f37c483903d405155b1f01b1c291c4c4b25-2160x2700.png)
- ![Nike LD-1000 campaign, Nike sneaker advertisement, subway billboard, out-of-home advertising, OOH campaign, Nike running shoes, sneaker product photography, urban sportswear campaign, fashion sports campaign, Nike tunnel ad, toad, toad studio, toad agency, toad global, sportswear, footwear, campaign, ooh, out of home, london, los angeles, new york, amsterdam, china, japan](https://cdn.sanity.io/images/b8o9i2bw/production/86ad5e22e18ee9aa53aad8f19ce462cdb001e742-4110x2312.jpg)
- Video: NIKE_LD-1000_VID_16x9_01

Source: [https://www.toad.global/project/nike-ld-1000](https://www.toad.global/project/nike-ld-1000)