# Breaking 4 Reactive

A project by TOAD, a global creative agency.

Faith Kipyegon’s 4:06.42 mile reminded the world what becomes possible when unrelenting belief meets the audacity to try. Nike partnered with Rachel Mason to transform that Breaking4 moment into an immediate global brand response spanning the video ad, press release, press imagery, and community response. The work celebrated Faith while framing her pursuit as a powerful expression of Nike’s purpose and its enduring support of athletes.

## Credits

### TOAD

- Freelance Creative Director: Rachel Mason

### Creative Team

- Creative Direction: Che Lin
- Creative Producer: Avida Jackson
- Narrative: Daniel Palau
- Copy: Copy Incorporated
- Art Direction: Rachel Mason

### Nike Partner

- Project Manager / Producer (Digital Marketing): Theresa Nguyen
- Nike Global Brand Director – Energy (NBHD): John Radaza
- Nike Producer: Kaitlin Ward
- Social Team Project Manager: Natalie Won
- Social Lead: Abby Mangum

### SE Production

- Executive Producer: Jessica Bradbury
- Head of Production: Agatha Gorazdowski
- Producer: Beth Rubery
- Production Assistants: Ash Dunford, Hannah Cope
- Runners:  Frankie Bradbury, Sami Zeroual

### Photo

- Photographers: Pauline Ballet, Shay Davis
- Photo Assistants: Laura Pelissier, Thomas Maheux
- Event Photographer: Cyril Masson
- Event Photographer Assistant: Jeremy Josselin

### Motion

- DOP: Agathe Breton
- Agathe's Agent: Sylvain Ventre
- 1st AC : Ilann Rey-Ivan
- Sound Operator: Francois Loubeyre

### Post Production

- Production: Shoot Europe
- Head of Post Production: Eryn Millien
- Head of Post Production Assistant: Emma Gibbe
- Post House: Ultramotion Studio
- Post Production Coordinator: Karl Agodor
- Main Editor: Gregoire Brice
- 2nd Editor: Laurene Vanacker
- Assistant Editor: Alexandra Mignien
- Colorist: Lou Lorigne

## Media

- ![NIKE_BREAKING-4_4X5_01](https://cdn.sanity.io/images/b8o9i2bw/production/9d89fbb4983a657cebe87260cc23ab184490cfee-1080x1350.png)
- ![NIKE_BREAKING-4_4X5_01](https://cdn.sanity.io/images/b8o9i2bw/production/9d89fbb4983a657cebe87260cc23ab184490cfee-1080x1350.png)
- ![NIKE_BREAKING-4_4X5_03](https://cdn.sanity.io/images/b8o9i2bw/production/58f05705d697bafbf1987ea84748f9bbcaa13a59-2160x2700.png)
- ![NIKE_BREAKING-4_4X5_04](https://cdn.sanity.io/images/b8o9i2bw/production/1f533411b9556247130e0308ff676dd3f06d7b24-2160x2700.png)
- ![NIKE_BREAKING-4_4X5_02](https://cdn.sanity.io/images/b8o9i2bw/production/42fe77bca21fc00179d8e9f6bb0a5447833c4ca0-2160x2700.png)
- ![NIKE_BREAKING-4_16x9_03](https://cdn.sanity.io/images/b8o9i2bw/production/7fcf1a8a1bc5bf03007fae9636b20b1a09669590-2700x1519.png)
- ![NIKE_BREAKING-4_16x9_04](https://cdn.sanity.io/images/b8o9i2bw/production/580d815243b1eda449c6b970f5dc74f3ab7b15a9-2700x1519.png)
- ![NIKE_BREAKING-4_16x9_05](https://cdn.sanity.io/images/b8o9i2bw/production/339a9a1cdd15ebc4c836d411ce7759f3c4e2cebf-2700x1518.png)
- ![NIKE_BREAKING-4_16x9_06](https://cdn.sanity.io/images/b8o9i2bw/production/f339ca4eefb7c6659dddc52816605484bf32ec2f-5080x2857.png)
- ![NIKE_BREAKING-4_16x9_07](https://cdn.sanity.io/images/b8o9i2bw/production/e56d63bb04440f6519d32dab20589836fdac9de6-2700x1518.png)
- ![NIKE_BREAKING-4_16x9_08](https://cdn.sanity.io/images/b8o9i2bw/production/038fc9703b90d2d5da1589482456fca5e52350f4-2700x1518.png)
- Video: NIKE_BREAKING-4_VID_SHORT_16X9_01
- Video: NIKE_BREAKING-4_VID_SHORT_16X9_02
- Video: NIKE_BREAKING-4_VID_SHORT_16X9_03
- Video: NIKE_BREAKING-4_VID_SHORT_16X9_04
- Video: NIKE_BREAKING-4_VID_SHORT_16X9_05

Source: [https://www.toad.global/project/nike-breaking-4-reactive](https://www.toad.global/project/nike-breaking-4-reactive)