# Breaking 4 Event

A project by TOAD, a global creative agency.

TOAD partnered with all-star Nike team to endorse Faith Kipyegon as she dared to break the 4-minute barrier. Showed the world it’s not if. It’s when.

## Credits

### TOAD

- Freelance Creative Director: Rachel Mason

### Nike Creative Leadership

- Global VP, Digital Creative + Innovation: Bryon Panaia
- VP, Global Brand Design: Andy Walker
- VP, Creative Director Global Brand Voice: Enrico Balleri
- VP, Global Brand Management: Helena Thornton
- Sr Director, Global Brand Marketing: Drew Haberkorn
- Nike Brand Marketing: Abby Mangum, Adam Liber, Alison Scharkey-Klaas, Chad Finnesand, Courtney Vermaas, Kristen Kehner, Kyle Scott

### Production

- Producers: Avida Jackson, John Radaza, Kaitlin Ward, Nicholas Nanpei, Rob Aldinger, Theresa Nguyen

### Art Direction

- Art Directors: Allison Kerst, Luis Liwag, Renee Ramraj

### Narrative Direction

- Narrative: Che Lin, Daniel Palau

### Design

- Experience Design: Steven Berkas
- Graphic Design: Christine Shen
- Branding: SOME DAYS

### Photo

- Photographers: Pauline Ballet, Shay Davis
- Athlete Photography: Matt Moran
- Photo Assistants: Jack Storer, Laura Pelissier, Thomas Maheux

### Event Video & Documentary

- DP: Sébastien Lorsbach
- Production: Box To Box Films
- Documentary: Justin Biskin

### OOH Production

- Kenya Production: Open Range Crew

### Post Production

- Retouching: Studio RM

## Media

- ![NIKE_BREAKING-4_16x9_02](https://cdn.sanity.io/images/b8o9i2bw/production/085aa92f729b94cae63d4e67f6d3f423622ce5ad-5264x2960.png)

Source: [https://www.toad.global/project/nike-breaking-4-event](https://www.toad.global/project/nike-breaking-4-event)